One of the most misunderstood terms in the business world is corporate identity. Many people associate this term with logos or mistakenly believe it only applies to sectors such as banking, law, or technology. However, corporate identity (also known as company identity) is essential for the success of all brands, regardless of their size or industry. 

What is Corporate Identity? 

Corporate identity is how your business presents itself to the outside world. While internal culture and values are an integral part of shaping company identity, the definition of corporate identity pertains to a company's visual assets and brand design. 

What are Corporate Identity and Branding? 

Essentially, any communication or information you encounter when interacting with a brand is part of that brand's corporate identity. Although logo design falls under corporate identity, the term extends far beyond this visual symbol to encompass elements like typography, illustration, color, photography, and animation. 

You will see examples of corporate identity in everything from social media posts and billboard advertisements to staff uniforms, stationery, product packaging, and application profiles. 

What is the Main Purpose of Corporate Identity? 

When the visual elements of a company are applied correctly and consistently, they work together to create an instantly recognizable and memorable corporate brand identity. Consistent and relatable brand consistency gives you more control over your important brand image, which, while composed of individual interactions with your company, can be influenced or at least swayed by a strong corporate identity. 

How is Corporate Identity Created? 

A corporate or company identity can only be established when your internal team aligns your brand's positioning, mission, values, messaging, and personality. With this strong foundation, you can work with your design team or a corporate identity design company to create a visual language that reflects your brand. 

These visual brand markers should be as strategic as they are creative. Your design elements should be agile, adapting to keep your business relevant in changing market and consumer environments, rather than rigid fixed brand components.