An advertising agency is a service provider that supports its clients in idea generation, consulting, and the implementation of both marketing and communication measures. An advertising agency can support a client in various areas, in which case we refer to it as a full-service advertising agency; or it may focus solely on a specific area, such as web programming, in which case the terms consulting agency or advertising agency would apply. At Ajans 365, we operate as a full-service agency.

Both change and collaboration within the team are extremely important and undoubtedly lead to an effective brand presence.

According to the established brand guidelines, the team needs to focus on the brand’s presence in the second step. The product receives a name, logo, tagline, or packaging. This is followed by photography, copywriting, and design.

The design guidelines are documented in a corporate design manual. This ensures a unified appearance for all advertising measures.

In the next step, the new brand presence is realized in the form of a campaign. Therefore, a strong media scheme is presented to the client, and all necessary communication tools are created. These include a poster, a flyer, a TV commercial, a Google AdWords campaign, and a website along with other measures.

Once every detail is clarified, the campaign goes live. The impact of the campaigns is continuously measured. We analyze the results and create a campaign report. Based on the results, advertising strategies are continuously optimized. Effective measures are intensified, while less successful methods are refined.